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Now is not the time to sit back and relax - you need to stay ahead of the competition and constantly research your market, honing and tuning your marketing Here are some things that you should absolutely definitely not do1 Exaggerate your claims Sooner or later your hype will catch up with you It's bad for business to underestimate the intelligence of your potential customers and if you do sell them something that does not work then they will tell others and a bad reputation and demands for refunds will follow2 Not testing Make sure that our ads are effective Just think of the TV ads that are very memorable, but you can't remember the product that was being advertised Monitor the response from your ads and make changes as needed If you are getting loads of traffic but no sales - that's a message to you - your sales page is not working If you have an ad or article that gets a lot of click thrus then find out why? What was different?3 Expect immediate results Responses to your ads increase the more they are seen Many people will see your ad but not need your services at the time - but if you are consistent they will know where to look when they want you - provided that you ad is still there of course!4 Not making the best use of unpaid advertising Make yourself into an expert, provide press releases, write columns, offer advice in forums AND always, always leave your name and web link5 Forgetting you should always market Always carry your business cards with you Put your web links and phone number on everything that comes out of your office Put your company name on your car; leave some brochures in the car window etc etc Take every opportunity to leave your mark!If you remember these errors your enquiries and sales should improve Good luck
-------------------------------------------------Š Copyright 2006 Biz Guru LLC Lee Lister, writes as The Biz Guru, for a number of web sites including her own sites http://wwwBizGuruus and http://wwwclikkscom for all our informational productsWith over 20 years management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businessesThis article may be freely distributed if this resource box stays attached -------------------------------------------------
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