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10, 20, 50, 100+ times? Reflect back upon any major business decision you've made over the last few years and my guess is that you utilized the Internet at some point in time to verify, analyze, research, confirm, compare, or evaluate something in regard to every one of those major decisions The bottom line is that the key to your Internet experience begins with the search engine you choose to use It is therefore important to understand which search engine will provide you with the best results and in turn the largest boost in productivityThe analysis of search engines that follows will be much more practical than technical It will focus on the needs of business owners and executives in terms of which search engines deliver the best search results and not who has the best entertainment sections or coolest consumer applications That being said I believe you will find it enlightening and something that you can put to use immediatelyWith more than 2000 (and growing) search engines available on the Internet there is no shortage of search options to choose from If you're like most people I know you've selected a search engine of preference, but my question is thisWas your selection based on any real research or was it a selection by default? Have you been sucked in by marketing hype or just fallen prey to a comfort zone of searching the same way that you always have?Let's take a look at the major search engines: Google, Yahoo, MSN, Netscape, AOL, Lycos, Askcom, Alltheweb, Mamma, Dogpile and Open Directory My guess is that most readers use one of these as their search engine of preference When you look at the above referenced list I'm sure that your bias comes right to the surface with thoughts like Yahoo and MSN are consumer search engines vs Google that is a true commercial search engine, or how can smaller search engines like Askcom or Lycos compare with Google or Yahoo or finally for search snobs, why would I ever want to put up with the advertising and clutter of AOL or Yahoo when I can use Mamma, Dogpile or Open Directory?While one can make arguments both for and against any of the aforementioned positions in my opinion it all comes down to results and usability As with most business people I know I was a die-hard Google fan for years However along with a growing amount of others I have changed my opinion of late In the text that follows I'll tell you why, and back it up with solid logicWhile I'm sure I'll offend some for sake of brevity I'm going to narrow my analysis to what I believe are the four search engines most often used by C-suite executives and entrepreneurs Here we goOpen up four browser windows (Google, Yahoo, MSN and Askcom) and type in the search phrase advertising Let's examine the results by analyzing the following four areas:1 Returned Searches: This is a pure quantitative analysis measuring only the volume of results that match your query It has nothing to do with things like relevance or timeliness If you're looking for sheer girth, Google is the clear winnera Google: 1,610,000,000 results containing the term advertisingb Yahoo: 635,000,000 results containing the term advertisingc Askcom: 157,070,000 results containing the term advertisingd MSN: 107,334,674 results containing the term advertising2 Usability and Functionality: How easy is the search engine to navigate and what tools are provided to make your searches more productive?Askcom is the clear winner hereNot even close are any of the other search engines The site is simple and uncluttered, but loaded with productivity tools to help you search more effectively You can mouse over an icon and get a visual preview of a site before you go there, and there are numerous options to either narrow or expand your search With each subsequent drill-down you can continue to expand and refine your search parameters with an intuitive search agent that anticipates your needs as a user I would strongly suggest if you are not using Askcom that you give it a test drive to see what I'm talking about hereBrilliant!3 Relevant Searches: Are you looking for quality, quantity or both? How many of you will actually go more than a page or two deep into the returned search results anyway? If you're like me you want the most relevant and current information possibleMSN probably provides the most currently updated information of all the major search engines updating daily Therefore if you're looking for the most current content MSN wins hands down However Yahoo and Askcom follow MSN so closely that the difference is negligible The odd engine out here is Google One of the reasons that they dominate in the quantity of returned searches is that many of their returned searches are not relevant It is not uncommon to see returned searches in the top 10 results on Google that are 5 to 10 years old I find this personally annoying and most often useless4 Popularity: In my opinion while this parameter is worthy of note, it is only really beneficial if you are an advertiser and doesn't bear tremendous weight in terms of search relevance That being said if you're choosing a search engine based upon popularity Yahoo, Google and MSN rank 1, 2 and 3 respectively out of all the sites on the Internet in terms of popularity While Askcom ranks in the top 500 at 127 it is clearly a lesser known brand, but a good indicator is that it has climbed 35 spots in the last 3 months aloneOK, so what are you supposed to conclude from all this hyperbole? First that I have abandoned Google for AskcomI know this must sound like heresy but I am not alone Many of my peers and colleagues have drawn similar conclusions and have left Google as well Google is so focused on conquering the world (generally something I'm in favor of) that it has taken its eye off of search If I want to use Google Earth I'll go there for that particular application, but if it is good solid search tools and relevance I'm looking for Google has lost my businessIn this author's opinion Askcom is best in class, followed by MSN, Yahoo and Google has fallen in the cellar Askcom is growing its business by focusing on the competency of search while Google is growing its business at the expense of search Both models work, but when I'm looking for search productivity Askcom is the clear winner Mike Myatt is the Chief Strategy Officer at N2growth N2growth is a leading venture growth consultancy providing a unique array of professional services to high growth companies on a venture based business model The rare combination of branding and corporate identity services, capital formation assistance, market research and business intelligence, sales and product engineering, leadership development and talent management, as well as marketing, advertising and public relations services make N2growth the industry leader in strategic growth consulting More information about the company can be found at http://wwwN2growthcom Article Source: http://EzineArticlescom/?expert=Mike_Myatt ?>