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"I know, but do you have a House wine?" I repeated, hoping he would get it the second timeSeeing his perplexed look, I tried to ask the question another way"If someone comes in and asks for a glass of Cabernet, which wine will you pour?""A Cabernet," he answered, not at all getting my drift, but growing visibly irritated with my questions"I'll tell you what," I said with resignation, "Bring me an iced tea, please"In a huff, he rumbled offOn my way to wash my hands I saw a waitress, and I decided to ask her the same question"Pardon me, but if I asked you 'What's the House wine?' would you know what I'm talking about?""I don't know, but I'll be happy to find out," she replied with a smileNow, that's a better answerAnyway, all of this banter bothered me and I was quickly losing my appetite Also, I didn't want to continue with the original waiter so I asked the host if I could substitute another one I explained the first guy and I were having a communication problem and I doubted he would get my order right"Uh, I don't know" he responded weakly "I'll have to ask the manager"Returning to my table the original waiter defensively said, "Yes, you can have a waiter who speaks English," and then he stormed offThat did itIt was time to leaveBefore I did, I said to him in his native language, with a flawless accent and perfect vocabulary and syntax that I could ask the very same question in ANY language about House wines and still, he wouldn't be able to answer itI've spent thousands of dollars over the years in that restaurant, and in a matter of five minutes our relationship was destroyedI won't go backCustomer service isn't a frill, an extra bonus that we decide to give, like a gift, to patronsIt is the business we're in, no matter what our business happens to beTrain your people, and then monitor, measure, and actively manage themIf you don't, the good will that has been developed over a decade or more can be thrown away, and with it, the future of your enterprise Best-selling author of 12 books and more than 800 articles, Dr Gary S Goodman is considered a foremost expert in telephone effectiveness, customer service, and sales development A top-rated speaker, seminar leader, and consultant, his clients extend across the organizational spectrum, from the Fortune 1000 to small businesses He can be reached at: gary@customersatisfactioncom Article Source: http://EzineArticlescom/?expert=Dr_Gary_S_Goodman ?>