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Yes, it's true, blogging can be a waste of time It can drain your profits and act against your business by taking time away from cash generation Indeed, it can take your mind off what you should be doing and divert you into pointless activityBut here's another take on it Consider how blogging can become a profit making activity in its own right If you treat blogging as a separate profit centre within your business, it can be extremely valuable to you Here's howFor a start, blogging can increase your profile and "presence" on the Internet You'll increase your search engine visibility, raise your ranking and gain more hits That can create more business But you need to know whether it actually does this, rather than thinking it does That's why you need to track click throughs from your blog right through to sales The best way I've found of doing this is to use my shopping cart's ad tracker feature This allows me to track any clicks in any page I produce and see if an when that person buys from me It's a valuable way of seeing how profitable each blog entry becomes It helps focus your mind and help you know what to write about and what to avoid within your blogSo, true enough, used in this way blogs can help your business generally However, many people only think it does this - they don't know because they don't measure blogging effectiveness As in most things in business, only testing and measurement will reveal the truth to youBut generating business for your existing products and services is not the only benefit of blogging Blogs can raise cash on their own For instance you can carry advertising, you can sell affiliate products such as those from Clickbank or books from AmazonFor most people blogging is a waste of time and money because they use blogs to write their thoughts and just to add some content to their sites because they've been told it's a good idea For the vast majority of bloggers I have spoken with recently, blogging has been a tremendous cost to their businessHowever, used properly, with planning and with testing blogging can make you additional revenue So, don't hang up that keyboard just yet Start your business blog as soon as you can Graham Jones is a psychologist who has investigated the way people use the Internet His research can help you make the most of the Internet, particularly if you are hoping to make money online Article Source: http://EzineArticlescom/?expert=Graham_Jones ?>