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In a move to stem the growing problem of obesity in Europe, Coca-Cola Co, Groupe Danone, Kellogg Co, Kraft Foods Inc, Nestle SA, PepsiCo Inc and Unilever NV said they will put at-a-glance calorie content information on the front of their packaging, and more detailed lists of ingredients including sugar, fat, sodium and carbohydrates on the back You know, this is the information on the box that you are supposed to read So that begs the question, do we ignore labels and only read about the ingredients?Some people would have you believe that the consumer has no responsibility for their own health and well being Consider that McDonalds was taken to task by the media recently because a generation of kids eating at McDonalds have become fat The claim was that the kids' obesity was caused by the lack of information on the packaging They did not know how fattening the Big Mac was because it did not have that information on the burger's package In response, McDonalds is putting "fat facts" on their packaging Let's wait and see the result Do you think there will be less fat kids in a couple of years?The latest buzz is about the "unit basis" or the fact that what is eaten as a portion is dictated by the size of the portion served So I guess if you serve me an entire box of cereal, I'll eat the whole thing The jury is still out on this oneBut seriously, this is where packaging comes into play I wrote about this previously in my article "100 Calories Snacks - Smart or Stupid" The point is the product is marketed and portioned as such (100 calories as a snack) regardless of what the actual product amount might be So be wary of what goes on your packaging, what claims you make and how the consumer will react to them Watch out for so called "fat" statements on your product packaging They could come back to haunt youWhen determining what the package promises the product can do, think about the following:o Can your statements be verified?o Can they be construed as misleading?o Can consumers blame the product instead of themselves?o Can any statement you make be fodder for the media?If any of the questions generate a yes answer, beware of the "Packaging Police" They could be out after you, especially if they think your packaging makes them fatPlease feel free to use me as a resource when it comes to understanding what packaging markets are hot and what are not Or what companies are developing the latest in innovative packaging technology JoAnn Hines The Packaging Diva will be in Chicago speaking at PROOF: Market Research & Development for Package Design conference is scheduled for Sept 25-27, 2006 at The Drake Hotel in ChicagoThe Senior Factor: How To Motivate Them To Buy Your Products http://wwwiirusacom/packaging/1585xmlAsk me about a discount special to save 15%If you can't make the conference but want to pick the Diva brain about the latest trends and packaging technologies respond to this email I will be scheduling consultations at my hotelGo to PackagingUniversitycom and get your free special report: "Why Packaging Fails" by JoAnn Hines Packaging DivaAttention inventors! Look for our new white paper "Packaging Your Invention To Sell" available soon at PackagingUniversitycomGot a packaging question you need answered or a packaging request? Go to http://wwwpackaginguniversitycom/ to list your question for freePick the Diva's Brain every Friday afternoon Get your most pressing packaging question answered For more details go to http://wwwpackagingcoachcom Article Source: http://EzineArticlescom/?expert=JoAnn_Hines ?>