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It is something that we all 'need' When we move into a new home we 'need', a refrigerator, a lounge suite, a bed etc (and a television set)Well, in reality a television set is NOT something we need, it's something we believe we need In fact our Human 'needs' are relatively few We need shelter, food, love, and purpose in our lives Owning a television set is not anywhere to be found on any known list of Human 'needs'So, what on earth does this astute observation about Human needs have to do with television or Internet marketing practices?A lotYou see marketing has little to do with our basic Human needs However, it does have a lot to do with appealing to our Human wants Marketing strategy is situational or circumstantial The 'big' marketing term used here to explain this is 'phychographics' It may also be called 'positioning' However, whatever marketing techno-babble is used it means 'situational or circumstantial' selling Don't get confused by the marketing techno-talkWants are different from needsFor example if you are hungry you know you NEED food However, the choices you make about what to eat will directly relate to your own existing circumstancesIf you were sitting in the middle of a drought stricken country where there was little food to eat you would not be concerned about WHAT you ate Your prime concern would be about eating ANYTHING to surviveHowever, if you were living in a place with abundant resources, and you had a 6 figure income you would have different 'needs' You would probably be making life changing decisions like, 'which wine should I drink with dinner, the red or the white'? This is not about survival This is not about need, it's all about wantsNow, I'm sure you've heard it all before, "know your customer" If you know your customer and can fulfill their "needs" (aka wants) then your business will succeedSo, how do you do that 'know your customer stuff' (especially if you haven't got any customers yet)?Well, the most valuable time you can ever spend BEFORE you market anything (on the web or anywhere else) is the time you spend identifying what the real and/ or (perceived) needs (aka wants) of your target market group actually areThe fortunate thing about marketing on the web is that (if you know what you're doing) the web will actually TELL you what your potential customers WANT It's called keyword researchUnderstanding how people search on the web, and what they search for is the foundation stone needed to grow ANY successful Internet businessKeyword research will tell you much more than how to get on the front page of Google It will tell what products to develop, or promote It will tell you how to promote these products to the right market, and it will also tell you reams about your potential customers BEFORE you invest one dollar on the promotion of anythingMastering keyword research techniques will tell you whether your potential customers 'want' a television set or 'need' a steak sandwichLive Well Expect Success!Kenneth Doyle - eAnalyst Kenneth Doyle Is A Writer And Internet Marketing Consultant, *Find Out About His [Keyword Optimized] Article Writing And Submission Service Gets Thousands Of Prospects To Read YOUR Web Site Offers, Here http://wwwfeedyourhungrymindcom/articlesam3 Article Source: http://EzineArticlescom/?expert=Kenneth_Doyle ?>