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It is a form of interest As people, we are curious by nature Curiosity wants to be informed This state of mind is just where you want your prospect to be in at the beginning of your sales talkThe approach includes everything that takes place from the time the salesman meets the prospect until the salesman begins their first selling talk, or until the salesman enters the second phase of selling, which is interestAt this point the prospect has not been told much about your proposition This is your chance to make them curious enough to want to know moreCuriosity can be aroused in a person in many waysYou walk into a department store to find people crowded around a table looking at something Out of curiosity you go over to the table to see what they are looking at It's a new model of DVD player If you're interested in a new DVD player you will want to know all about how this one works If it does everything you want in a DVD player this may stimulate the desire in you to want to own it, thereby, leading you to make the decision to take the necessary actions to buy itYour potential customer is no different than you in this regardOr you see someone looking down the street Out of curiosity you began looking down the street too to see just what has captured their attentionA stranger comes up to you on a sidewalk Two questions immediately come to mind "Who is he?" "What does he want?"A salesman telephones the manager of a store and tells them they have a brand new product that is being introduced in the area Of course the details are far too many to go over on the telephone, so the salesman makes an appointment to demonstrate the item to the manager The manager is automatically curious about just what this gizmo is and how it works The first step of the selling process has already started in the mind of the store managerYou see a man run out of a bank holding two giant moneybags and jump into a car and speed away Soon after, you hear a police siren You are not curious about why the police is chasing behind the car, but you may be interested in the outcome We are not curious about things we already know and understandWithout curiosity you cannot get the prospect interested in your proposition Without interest, the prospect will not care anything about your claims If you cannot convince your prospect that they will benefit from your offer, you cannot create the desire in them to want to own it You will not be able to get the prospect to make a buying decision and take actionIt is also important for you to implant a favorable personal impression of you in your prospect's mind because even if your prospect is curious about your proposition, they will have little or no interest in having that curiosity satisfied by you, if they are repulsed by your behavior On the other hand, if you present yourself in a favorable manner, it will strengthen the curiosity for your proposal and open the door to interestYou must pay close attention to your prospect after getting the prospect curious about your proposition When you have piqued the curiosity of the prospect, don't continue along this line for an extended period of time You will exhaust the prospect's curiosity and the first stage of the selling process will fall flat and it will have to be started all over again After creating curiosity in the prospect's mind, you should move on to the rest of the stages of the principles of the selling processJust remember, the first 15 seconds of your approach, that of creating curiosity in the prospect's mind, are the most important If this is not established the rest of your sales talk will be meaningless So you can see the necessity of making a good strong opening statement, thereby getting the prospect curious about your proposition, so they will want to know more about your offer It is also important to leave a favorable personal impression in your prospects mind Copyright Š 2005 Gloria Whitehorn and Dovemangcom All rights reservedABOUT THE AUTHOR: Gloria Whitehorn is a freelance writer specializing in the field of sales training for online and offline business She can be contacted via her web-site http://wwwdovemangcom**You have permission to reprint this article on family friendly websites, blogs and ezines as long as you print the complete article and leave all the links and resource box in place You cannot modify the content in any way Article Source: http://EzineArticlescom/?expert=Gloria_Whitehorn ?>